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BRAND STORY

 

After working as one of the top models for the luxury brands such as Saint Laurent, Grés, Dior, etc for almost 20 years around the world, in the year 1991, Tharita Paris- an exclusive swimwear was founded by her, with her passion and creativity for swimwear to be glamorous yet without losing any elegance. Her aim and vision for the brand is Empowering glamorous women with my swimwear who seek femininity and elegance”. THARITA PARIS was one of the big names in the big departmental stores: The Galeries Lafayette, Harrods, Printemps, all around the world. All around the world, press magazines are delighted: Elle, Glamour, Madame Figaro, Paris Match, Marie Claire, Vogue, Allure, Vanity Fair, Joyce, as well as television: Paris Première, Canal +, Rai Uno (Italy), V.H.1 (United States), TV Globo (Brazil), 

 

TIMELINE

2002- The Journey begins…..

During Cannes Film Festival in the year 2002, THARITA PARIS organized a fashion show with heritage luxury brand Chopard on the Carlton’s beach, which was attended by Jerry Hall and David Steward. It was a great success. The French television program « 20 Heures 10 Pétantes » also exhibited

THARITA PARIS swimwear collection and she was interviewed by Stéphane Bern. During a special swimwear television program broadcasted on Paris Premiere, THARITA was invited in 2002 to the Majestic Hotel in Cannes in order to showcase her new collection. She was interviewed by Marie-Christine Marek.

In the same year, THARITA PARIS had its pop-up store in Lyon mode city which was also a great success.

2007-

THARITA presented for the first time her swimwear collection COPACABANA at Copacabana Palace in Rio de Janeiro during Fashion Rio 2007. The big brands such as L’Oreal, Baccarat, and Lalique sponsored the fashion show. It was a great success and was broadcasted internationally, making THARITA PARIS the rising sensation in the swimwear.

 

2010-2016

The golden years mark the emergence of the brand THARITA PARIS in one of the prestigious shows in the world WHO’S NEXT. 

 

2017-

The label THARITA PARIS worked with POLLY KING achieving another milestone.

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NEW AGE campaign video